In How to Create a Personal Brand as an Accountant, ExecSense examines specific ways to use speaking engagements, published articles and social media web sites as a way to establish yourself as a thought leader. Take the 60 minutes to view this webinar (on your computer, mobile phone, iPod or printed out) to understand how to go about sharing your thought leadership in each of these areas and the best ways to establish yourself as a personal brand (apart from/in addition to that of your firm).
Upon ordering, ExecSense will send you a CD with the webinar on it for viewing on your computer or mobile media device (iPod/iPhone, Blackberry). The CD will include the PowerPoint presentation, audio narration and jpeg images of the slides (for watching on your mobile media device).
The webinar is led by Olivia Fox Cabane (Chief Charisma Coach, Spitfire Communications), an expert on helping accountants create a personal brand, and focuses on:
• Everything you need to know in 60 minutes about how to create a personal brand for yourself by sharing your thought leadership in social media web sites, speaking engagements and published articles
• The 10 questions that are asked the most by accountants with respect to how to create a personal brand for themselves
• Specific suggestions on the best social media web sites for accountants to be featured on, venues for speaking engagements and business publishers to feature your thought leadership
• Sure-fire methods for getting your content/presentation/speech into these channels and ways to increase your exposure
• Case studies of other accountants that have had success creating a personal brand for themselves and important lessons learned
Praise for ExecSense Webinars:
“Thorough, informative and interesting...an efficient, effective means of gaining in depth insight into topics that affect every executive's business decision-making.” - Greg Nowak, Partner, Pepper Hamilton
“Well organized, well articulated, and easy to follow. The ExecSense webinar I attended was the best virtual learning experience I've had in quite some time.” – Brian K. Moore, HR Communications, Humana
“...get leading intelligence without ever leaving your office.” – Alex Wilmerding, Vice President, Citigroup
As with any ExecSense webinar, if you are not 100% happy with this webinar, you can exchange it for any other webinar.
Two Options
Option 1: Registration for 1 Person + 1 Additional Copy of CD + Subscription to all Webinars for 1 Year – $500/Year
Subscription includes access to all “Accountant Strategy & Skills” webinars (a $5,000 value) on topics such as "What Accountants Need to Know About Social Networking (LinkedIn, Facebook, Twitter)," "Where & Why to Give Speeches as an Accountant” and “How to Get Published as a Accountant,” in addition to 10 new webinars on the 10 most important trends for accountants that arise over the course of the year. Upon subscribing, you’ll start receiving an email every two weeks notifying you of upcoming webinars, while also being able to access any previous webinars at any time. Includes one additional copy of the CD that can be given to a colleague.
Option 2: Registration for 1 Person (Sent on CD) – $250 Per Attendee
If you would like to register multiple people to receive copies of this webinar on CD, please update the number of people in the QTY column on the next page once you click on the Add to Cart button.
Please note, if selecting Option 1, as each new webinar is produced throughout the year on breaking news and trends, you will be emailed an access code to view any of these webinars live or have the audio and PowerPoint files emailed to you after the webinar is conducted.
