In “What Marketing Executives Need to Know About Social Networking,” ExecSense examines what the best marketing opportunities are in social networking, what should be avoided and what aspects of social networking you should incorporate into your overall marketing strategy right now. Take the 60-minutes to view this webinar (on your computer, mobile phone, iPod or printed out) to update your knowledge on social networking and make sure your company is capitalizing on the right opportunities.
Upon ordering, ExecSense will send you a CD with the webinar on it for viewing on your computer or mobile media device (iPod/iPhone, Blackberry). The CD will include the PowerPoint presentation, audio narration and jpeg images of the slides (for watching on your mobile media device).
The webinar is led by Steve Cone (CMO of Epsilon) and Diane Duhaime (Partner at Jorden Burt LLP specializing in the legal aspects of social marketing) and focuses on:
• Updating your company’s social networking marketing strategy based on recent studies, trends and news
• The best marketing opportunities in social networking right now, ones to avoid and how to make sure your company is taking advantage of the right ones
• Analyzing the current marketing opportunities and best strategies on Twitter, Facebook and other leading social networking sites
• Understanding what your company can and can not do when marketing on social networking sites
• Case studies of other companies that have had success and failures with social networking marketing and important lessons learned
• Understanding the future of social networking and what it means for your current and future marketing plans (and budget)
• The webinar also includes an additional PowerPoint that has questions already filled in to help you update your social networking strategy (that you can customize and distribute to your team or management)
Praise for ExecSense Webinars:
“Well organized, well articulated, and easy to follow. The ExecSense Webinar I attended was the best virtual learning experience I've had in quite some time.” – Brian K. Moore, HR Communications, Humana
“Thorough, informative and interesting...an efficient, effective means of gaining in depth insight into topics that affect every executive's business decision-making.” - Greg Nowak, Partner, Pepper Hamilton
“...get leading intelligence without ever leaving your office.” – Alex Wilmerding, Vice President, Citigroup
As with any ExecSense Webinar, if you are not 100% happy with this webinar, you can exchange it for any other webinar.
Three Options
Option 1: Registration for 1 Person + 1 Additional Copy of CD + Subscription to all Webinars for 1 Year – $500/Year
Subscription includes access to over 10 new “Technology for Marketers” webinars a year that help marketing executives stay up to speed with new technology-oriented tools, web sites and resources (a $2,500 value). Free pass is for this webinar and can be emailed to any colleague.
Option 2: Same as Option 1 + Also Includes Access to the Entire Library of Previous Webinars – $1,000/Year
Our library of "Technology for Marketers" webinars includes "What Marketers Need to Know About Advertising on iPhones," "Creating a Social Media Policy for Your Company,” and many more.
Option 3: Registration for 1 Person (Sent on CD) – $250 Per Attendee
If you would like to register multiple people to receive copies of this webinar on CD, please update the number of people in the QTY column on the next page once you click on the Add to Cart button.
Please note, if selecting Option 1 or 2, as each new webinar is produced throughout the year on breaking news and trends, you will be emailed an access code to view any of these webinars live or have the audio and PowerPoint files emailed to you after the webinar is conducted. If selecting Option 2, you may also email store@ExecSenses.com at any time to receive access to any other webinar we have produced in the past.
